Written content & web copy
Most business writing fails before a word is typed: nobody checked whether anyone was searching for the topic, and nobody pinned down how the business actually talks. I fix both first, then write.
The voice comes from your business
Before writing anything, I read what you've already published, listen to how you talk about your work, and agree the voice with you. For ongoing engagements I build that into a knowledge base, so every piece stays accurate to what you sell and how you say it. That's how the Miss Sparkle guides ended up sounding like Caroline rather than a content mill.
Topics come from search data
Every piece starts with what your audience already types into Google: the queries that bring people close to your site, the pages that almost rank, and the questions with no good answer yet. If the data shows no demand, the topic doesn't get written.
Written to be read, built to be found
The writing itself is plain, specific, and structured so both people and search engines can follow it: clear headings, honest claims, internal links that lead somewhere useful. No filler paragraphs to hit a word count.
Measured after it ships
Published work gets checked against rankings, impressions, and clicks in the months that follow. Pieces that earn positions get expanded. Pieces that stall get reworked. You see what moved in plain language.
What you get
- On-brand blog and web copy
- Product and landing page writing
- Email and lifecycle content
- Editing and brand-voice guides
The other three ways I keep content working
Want writing that pulls its weight?
Tell me what you sell and who you're trying to reach. I'll tell you what the search data says is worth writing first.