SEO-driven content strategy
Publishing content without a strategy is how businesses end up with fifty blog posts and no traffic. Strategy here means one thing: knowing there's demand for a topic, and knowing you can win it, before anyone writes a word.
Research before opinions
I work from Google Search Console, keyword data, and what your competitors rank for. The output is a picture of where the demand is, which queries you already almost win, and which gaps are worth the effort.
A calendar mapped to demand
Topics are prioritised by search volume, intent, and how close you already are to ranking. Quick wins come first: pages sitting on page two that a rewrite can lift, before net-new territory.
On-page work included
Titles, headings, internal links, and structured data on the pages that matter. The unglamorous mechanics that decide whether good writing actually gets found.
Tracked against real rankings
Every engagement runs on a review loop: what was published, where it ranks, what it earned in impressions and clicks. The Portable Spas NZ engagement runs exactly this way, month after month.
What you get
- Keyword and search-intent research
- Content calendars mapped to real demand
- On-page optimisation
- Ongoing performance tracking
Want a plan built on evidence?
Send me your website address. I'll look at what the search data says before we ever get on a call.